On the one hand, you shouldn’t judge a book by its cover. On the other hand, it’s hard not to. From the first glance, the cover is already creating impressions in your mind that will determine whether you pick it up or pass it by.
To shed a little light on the process, I’ve added a new page to my website revealing the story behind my current book covers: www.arlissryan.com/about-the-book-covers/
Check it out and let me know what you think. I’m going to be designing the cover for my next novel myself and hope to post some ideas soon for feedback.